Binastore Madagascar launched first pilot store in Antananarivo


The rebranding of the Manorina franchise network to Binastore in Madagascar was marked by the official inauguration of its showroom and by the Binastore pilot store in Antananarivo. 

The event which took place on Friday, December 1st, 2017 was marked by the presence of the Deputy mayor of the Urban district of Antananarivo in charge of the management of great urbanization projects. This was considered as a strong signal of a good start to the collaboration within the framework of a public-private partnership.


Currently, the binastore network which counts 73 members works hard to increase brand awareness and to develop a strong emotional attachment of its  customer to binastore. Differentiating the network by creating value is a difficult but realistic process in a competitive and deregulated market. The network is eager to create a reliable and a long-term relationship with its contractors and customers. In addition to that, it has been stressed that competitiveness of supply remains an ongoing challenge. Binastore’s strong commitment to accompany customers during their construction projects is significant. Thereby, the pilot store has been equipped with a sales and storage management software to guarantee an effective follow up. Several initiatives and continuous improvements will be regularly taken to satisfy the needs of all our stakeholders.