Cote d'Ivoire is located in Western Africa with a population of 22 million inhabitants. The binastore retail network began 2 years ago; in the past two years, the franchise network has seen a boom in its growth and is looking to grow further in the future.
Launched with only cement products, the product range was widely expanded and diversified with the introduction of more than 400 products in May 2017.
In August 2017, all shops in the network underwent rebranding under the binastore brand. We count today 175 franchisees, and the development of the network is still growing.
Our ambition is to reach 350 franchisees by the end of 2020 to offer the best to our customers. For that, the market is segmented into 10 areas of animation with dedicated staff to animate the network.